Anime! Anime! Readers Favor Prime Video for Anime Over Netflix

A 2026 reader survey by the Japanese website Anime! Anime! found that Prime Video is the preferred paid streaming service for watching anime among respondents, ahead of Netflix. The survey, focused on oshikatsu, asked participants which paid platform they use for favorite anime.

Among respondents who watched favorite anime on paid subscription services, about 50% chose Prime Video, according to the survey. Netflix was second at about 30%, while U-NEXT and Hulu followed at roughly 10% each.

The overall picture shows a strong preference for traditional viewing: over 70% of respondents said they prefer watching favorite series as they air live on television, and around 45% said they prefer recording anime broadcasts to watch later. Only about 15% of all respondents said they preferred streaming services to watch their favorite anime, and close to half said they are not subscribed to any paid streaming service.

The survey results come as Netflix has expanded its anime offerings. In the first half of 2026, anime viewing on Netflix rose to 4.64 billion hours, or 4.75% of all viewing hours on the platform, according to Media Partners Asia. In the second half of 2025, anime viewing on Netflix was 3.84 billion hours, over 4% of total watch time.

Netflix has moved to simulcast more new series alongside Japanese broadcasts, invest in original anime and partner with studios such as MAPPA. Netflix content director Hiroshi Yamano said the platform is not prioritizing sheer quantity and wants to carefully deliver each work to its audience.