JR East Sets Suica Penguin Event at Tokyo Station for November 21-23
ARIGATO Suica Market brings exclusive food, Pendleton goods and a new Chiharu Sakazaki illustration to two venues inside Tokyo Station.
JR East has announced that ARIGATO Suica Market, an appreciation event for the Suica penguin character, will be held at Tokyo Station from November 21 to November 23, 2026, according to animeanime.jp. The event runs from 9:00 to 20:00, with the final day closing at 17:00.
The market is split between two venues inside JR Tokyo Station: the basement-floor plaza outside the ticket gates and the GRANSTA Tokyo event space inside the gates. At the Pensta POP-UP Store, visitors can buy a Suica penguin sushi item for 1,800 yen and the 8th Suica penguin bento, a collaboration with long-established ekiben brand Ofunaken that comes with an exclusive lunch cloth. An Ofunaken x Suica penguin eco bag is also on sale for 1,200 yen to mark the bento's release.
Food items include a Suica penguin kamaboko set for 2,000 yen, dashi soy sauce for 650 yen and a small bowl for 1,800 yen. The Suica penguin x PENDLETON series offers a jacquard hat at 4,180 yen, a jacquard tote at 5,940 yen, a jacquard mini tote at 4,950 yen, a jacquard flat pouch at 2,970 yen and a jacquard pass case at 3,850 yen.
At the Orange Page shop in the inside-the-gates space, 23 items debut around a newly drawn illustration titled Arigato 25th by Chiharu Sakazaki, the creator of the Suica penguin. These include a fur-acrylic keyholder at 1,260 yen and a canvas magnet at 890 yen.
Shoppers who spend 3,000 yen or more by transport IC card at either shop receive one of six original stickers while supplies last. The first 600 people each day who charge 10,000 yen or more to Mobile Suica and show proof receive a Suica penguin eco bag. From November 20, the IC entry service at Tokyo Station extends its usable time from 2 hours to 3 hours, and eligible JRE POINT members can get 160 points back.
Part of the Penguin Years
The market is part of the 'Penguin Years' initiative. The Suica penguin is marking its 25th anniversary, a milestone reflected in the Arigato 25th illustration theme. PENDLETON is described as a long-established brand with over 100 years of history.
Quick answers
When is ARIGATO Suica Market at Tokyo Station?
It runs from November 21 to November 23, 2026, 9:00-20:00, with the last day ending at 17:00.
Where are the two venues?
One is the basement-floor plaza outside the ticket gates, and the other is the GRANSTA Tokyo event space inside the gates.
How can shoppers get the Suica penguin eco bag?
The first 600 people each day who charge 10,000 yen or more to Mobile Suica and show proof receive one.