FamilyMart Rolls Out Snoopy Autumn Campaign at 16,500 Stores
The campaign 'Snoopy to Tanoshimu, Famima no Aki' starts October 20, 2026, with exclusive goods, food, drinks and app-based prizes.
FamilyMart will launch a Peanuts collaboration campaign titled 'Snoopy to Tanoshimu, Famima no Aki' at about 16,500 stores nationwide in Japan from October 20, 2026, according to animeanime.jp. The campaign is the third consecutive year of Peanuts collaborations with the convenience store chain.
Customers who buy eligible products can receive FamilyMart-exclusive original goods such as a flat pouch and a small bean dish. Shoppers who buy eligible items and collect stamps on the Famima app 'FamiPay' are entered into a lottery for Snoopy-themed prizes, including a 'PEANUTS ROOTOTE Thermokeper Delivery Bag' and a 'Snoopy Kinchaku-tsuki Hizaake'.
Collaboration food items include sweets such as a chocolate cake doughnut and maple baumkuchen, along with drinks featuring collaboration labels such as rooibos tea and unsweetened Earl Grey tea.
FamilyMart-exclusive goods including a 'shopping-bag-style eco bag' and a 'Sagara embroidery keychain' will go on sale in stores and on Famima Online. FamilyMart Print offerings will also be available on multi-copy machines, with more designs than last year.
About Peanuts
Peanuts first appeared in 1950 as an American comic by Charles M. Schulz. The series marked its 75th anniversary in 2025 with worldwide exhibitions, activities, collaborations and digital marketing campaigns.
Quick answers
When does the FamilyMart Peanuts campaign start?
The 'Snoopy to Tanoshimu, Famima no Aki' campaign begins on October 20, 2026.
How many FamilyMart stores are taking part?
About 16,500 FamilyMart stores nationwide in Japan are participating.
How can customers win Snoopy prizes?
Buying eligible products and collecting stamps on the Famima app 'FamiPay' enters customers into a lottery for Snoopy-themed prizes.