Hello Kitty and Happy Socks Launch Second Sock Collection
The collection includes sports sock sets at 5,940 yen and six kids' crew designs at 1,540 yen, on sale October 23, 2026.
Hello Kitty and Swedish legwear brand Happy Socks released a second collaboration sock collection on October 23, 2026, according to animeanime.jp.
The lineup includes two three-pair sets of sports socks priced at 5,940 yen each, in sizes 23–25.5 cm. Six kids' crew-length socks are also part of the collection at 1,540 yen each, offered in sizes 17–19 cm and 19.5–21.5 cm.
The kids' designs are Hello Kitty Cloudy, Hello Kitty Flower, Hello Kitty Face, Hello Kitty Stripe, Hello Kitty Dot, and Hello Kitty Stripe & Ribbon.
Sales begin at 11:00 at the Happy Socks Lumine Est Shinjuku store, and at noon on the official online store and the official Rakuten Ichiba store.
The release follows a first Hello Kitty and Happy Socks collaboration that was well received. Separately, in the 2026 Sanrio Character Ranking, which drew a record 70,647,379 votes, Pompompurin took first place for the second straight year, while Hello Kitty finished fifth.
Quick answers
When does the Hello Kitty and Happy Socks second collection go on sale?
It goes on sale on October 23, 2026, at 11:00 at the Happy Socks Lumine Est Shinjuku store and at noon on the official online store and official Rakuten Ichiba store.
How much do the socks cost?
The three-pair sports sock sets are 5,940 yen each, and the kids' crew socks are 1,540 yen each.
What sizes are available?
The sports sock sets come in sizes 23–25.5 cm, and the kids' socks in sizes 17–19 cm and 19.5–21.5 cm.