Ito-Yokado to sell Sanrio character goods from November 27
The lineup includes plush toys, can badges, stickers and memo pads, with an illustration card bonus for purchases of 2,200 yen or more.
Ito-Yokado will release collaboration goods pairing the character work "With O-Bunngu" and Sanrio Characters at participating stores from November 27, 2026, according to inside-games.jp.
The lineup includes plush toys, can badges, stickers and memo pads. The designs show Hello Kitty, Pompompurin and other Sanrio characters rendered in the style of "With O-Bunngu".
Shoppers who buy new items totaling 2,200 yen (tax included) or more receive one random illustration card from a set of 11. The bonus giveaway runs until December 27, 2026, while supplies last.
The goods sales period runs from November 27 to December 27, 2026 at participating Ito-Yokado stores.
Quick answers
When do the Ito-Yokado and Sanrio collaboration goods go on sale?
They go on sale at participating Ito-Yokado stores from November 27, 2026, and the sales period runs until December 27, 2026.
What is included in the lineup?
The lineup includes plush toys, can badges, stickers and memo pads featuring Hello Kitty, Pompompurin and other Sanrio characters in the "With O-Bunngu" style.
How can I get the illustration card bonus?
Purchases of new items totaling 2,200 yen (tax included) or more come with one random illustration card from a set of 11, available until December 27, 2026 while supplies last.