JILL by JILL STUART Opens Pre-Orders for Second Hello Kitty Collection

JILL by JILL STUART has opened pre-orders for its second collaboration collection with Sanrio's Hello Kitty, the brand announced. The lineup comprises five items: apparel, a fur bag and a necklace, all built around a Hello Kitty design wearing houndstooth-patterned clothing.

The apparel side includes the Volume Sweat at 12,430 yen, made of cardboard-textured fabric with a houndstooth Hello Kitty print on the chest, and the Faux Fur Hoodie at 14,960 yen, a knit hoodie with voluminous faux fur on the hood and Hello Kitty's ribbon embroidered on it.

The bag lineup offers the Fluffy Tote at 11,990 yen, a small faux fur tote with a houndstooth ribbon puff charm featuring silver face parts, and the Fluffy Pochette at 9,900 yen, a rounded faux fur mini pochette with Hello Kitty's face rendered in gradient rhinestones.

The Cubic Ribbon Necklace, priced at 8,910 yen, depicts Hello Kitty's ribbon in cubic zirconia of various sizes, with a Hello Kitty face motif at the end of the piece.

All five items are currently available for pre-order. In the 2026 Sanrio Character Ranking, total votes rose to 112% of the previous year at a record 70,647,379, with Pompompurin taking first place for the second consecutive year and fifth time overall in its 30th anniversary year; Cinnamoroll, Pochacco, Kuromi and Hello Kitty ranked second through fifth.