Kao Launches O! Sentaku Project With Kagurabachi Key Visual
Kao's O! Sentaku Project launched on October 15, 2026, with newly drawn Kagurabachi art and laundry-tip posters in student dormitories.
Kao launched the O! Sentaku Project on October 15, 2026, to support younger generations taking on their first laundry experiences, according to animeanime.jp. The project's first collaboration is with the manga 'Kagurabachi'.
A newly drawn illustration of protagonist Chihiro Rokuhira serves as the key visual for the collaboration. The visual is also to be shared on social media platforms including X.
As part of the collaboration, a poster titled 'Tatta Itte de Kawaru Poster with Kagurabachi' was produced, combining memorable panels from the manga with laundry tips.
The posters will be displayed in the laundry rooms of several student dormitories, including Kokugakuin University's Tokiwagi Dorm, Senshu University's Ikuta Dai-1 and Dai-2 Sports Dorms, and Kyoritsu Maintenance's Dormy Miyazakidai and Dormy Musashishinjo.
About the Manga
'Kagurabachi' is a manga by Takeru Hokazono serialized in Weekly Shonen Jump, with cumulative sales exceeding 4.5 million copies. Ahead of the project, Kao visited university student dormitories to inspect laundry rooms and interview young people.
Quick answers
When did Kao launch the O! Sentaku Project?
Kao launched the project on October 15, 2026.
What is the first collaboration of the O! Sentaku Project?
The first collaboration is with the manga 'Kagurabachi', featuring a newly drawn key visual of protagonist Chihiro Rokuhira.
Where will the laundry-tip posters be displayed?
They will be displayed in the laundry rooms of student dormitories including Kokugakuin University's Tokiwagi Dorm, Senshu University's Ikuta Dai-1 and Dai-2 Sports Dorms, and Kyoritsu Maintenance's Dormy Miyazakidai and Dormy Musashishinjo.