LaLa Magazine's 50th Anniversary Lawson Campaign Starts October 27
The campaign includes original art sheets, limited goods, a QUO card lottery and a Lawson Print sticker series, plus an in-store broadcast with Mamoru Miyano.
LaLa magazine's 50th anniversary collaboration campaign with Lawson will begin at stores nationwide on October 27, 2026, according to animeanime.jp. The campaign excludes some stores, Natural Lawson, Lawson Store 100 and L Mini Mart.
From 7:00 on October 27 to November 9, 2026, customers who buy three eligible sweets will receive one of five original art sheets. Each store will have 20 sheets, with a limit of five per person per store visit.
A lottery on Lawson's official X account will run from after the campaign post on October 27 until November 2, 2026. Participants must quote the post with the comment "Lawson LaLa Campaign" for a chance to win a 10,000-yen original QUO card.
Original goods including acrylic stands, acrylic badges and nail tips will be sold in limited quantities at Lawson stores, @Loppi and HMV. Reservation sales at @Loppi and HMV include Ouran High School Host Club items with new illustrations of Hikaru Hitachiin, Kaoru Hitachiin, Mitsukuni Haninozuka and Takashi Morinozuka. Reservation items also include "Milk Pastel Nuigurumi", canvas boards, tote bags and gacha character pouches, plus additional acrylic stands and acrylic badges.
Lawson Print will offer LaLa 50th anniversary original stickers from October 27 to December 28, 2026. There are 62 designs, priced at 400 yen for L size and 600 yen for 2L size, tax included.
Voice actor Mamoru Miyano will appear in Lawson's in-store broadcast "Lawson CS Hot Station" with a LaLa 50th anniversary original program from October 22 to November 2, 2026.
Quick answers
When does the LaLa 50th anniversary Lawson campaign start?
It starts on October 27, 2026, at Lawson stores nationwide, excluding some stores, Natural Lawson, Lawson Store 100 and L Mini Mart.
How can I get the original art sheets?
From 7:00 on October 27 to November 9, 2026, buy three eligible sweets to receive one of five original art sheets, limited to 20 per store and up to five per person per store visit.
What is the Lawson Print sticker offer?
LaLa 50th anniversary original stickers are available from October 27 to December 28, 2026, with 62 designs at 400 yen for L size and 600 yen for 2L size, tax included.