Lawson to Launch Hololive Collaboration on October 13
Six Hololive VTubers feature in Halloween and autumn outing outfits, with clear files, charms and pre-sale goods at Lawson Shibuya Dogenzakaue.
Lawson announced a Hololive collaboration campaign that will begin on October 13, 2026, according to inside-games.jp. The campaign features Halloween and autumn outing outfit illustrations of six Hololive VTubers: Yuzuki Choco, Nekomata Okayu, Usada Pekora, Shirogane Noel, Jufuutei Raden and Kikirara Vivi.
During the campaign, buying three eligible snacks earns one original clear file from six designs, and buying one eligible drink earns one original charm from six designs.
Lawson Shibuya Dogenzakaue will be a collaboration-decorated store and will pre-sell big towels and shaking acrylic keychains, with six designs each.
In-store and reservation goods
In-store goods include acrylic stands, can badges and photo-style cards with 12 designs each, plus acrylic keychains with 6 designs. Reservation goods through @Loppi and HMV&BOOKS online include autumn enjoyment sets, acrylic stand panels and big tapestries, with 6 designs each.
Lawson Print will also offer original photos featuring six Halloween outfits and six autumn outing outfits.
Quick answers
When does the Lawson Hololive collaboration start?
The campaign starts on October 13, 2026.
Which Hololive VTubers are in the Lawson collaboration?
Yuzuki Choco, Nekomata Okayu, Usada Pekora, Shirogane Noel, Jufuutei Raden and Kikirara Vivi appear in Halloween and autumn outing outfit illustrations.
What can customers get at Lawson?
Buying three eligible snacks earns one original clear file from six designs, and buying one eligible drink earns one original charm from six designs. In-store goods and reservation goods are also available.