LINE FRIENDS and Sanrio Characters Team Up for 15th Anniversary Pop-Up
A collaboration between LINE FRIENDS and Sanrio Characters has been announced, with a pop-up event planned at LINE FRIENDS SQUARE SHIBUYA in January 2027.
A collaboration between LINE FRIENDS and Sanrio Characters has been announced to celebrate the 15th anniversary of LINE FRIENDS, according to animeanime.jp. A pop-up event is planned for January 2027 at LINE FRIENDS SQUARE SHIBUYA, with other retail distribution also planned.
The collaboration's concept depicts LINE FRIENDS and Sanrio Characters preparing for and holding a surprise birthday party for Brown, the LINE FRIENDS character at the center of the theme. Hello Kitty is among the Sanrio characters appearing in the collaboration story.
LINE FRIENDS began as stickers for the LINE communication app, which has over 200 million users worldwide. The brand has expanded into 18 regions including Seoul, New York, LA, Tokyo and Shanghai, and operates 8 e-commerce platforms.
Further details on the pop-up event and retail distribution are expected to be shared closer to the launch.
Quick answers
When is the LINE FRIENDS and Sanrio Characters pop-up event?
The pop-up is planned for January 2027 at LINE FRIENDS SQUARE SHIBUYA.
What is the theme of the LINE FRIENDS and Sanrio Characters collaboration?
The concept depicts LINE FRIENDS and Sanrio Characters preparing for and holding a surprise birthday party for Brown.
Will the collaboration be available outside the pop-up event?
Other retail distribution for the collaboration is also planned.