MUGYUUUS Sanrio Characters weighted plush launch November 26
Six characters including Hello Kitty and Cinnamoroll appear in the 3,300 yen line, which is designed to train the adductor and pelvic floor muscles.
MUGYUUUS Sanrio Characters, a line of Sanrio Characters-themed weighted plush toys, will go on sale at variety shops and bookstores across Japan on November 26, 2026, according to animeanime.jp. Each plush is priced at 3,300 yen including tax (3,000 yen excluding tax).
The line comes in six types: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin and Pochacco. Each weighs about 420 grams and is designed to be squeezed between the thighs to train the adductor muscles and pelvic floor muscles.
The plush are made of polyester and ABS with paper packaging, measure roughly W123 x H150-196 x D113 mm, and are produced in China. MUGYUUUS is a trademark-registered product in Japan.
Dreams' online shop is accepting advance reservations. The plush are slated to be rolled out at variety stores including Hands, Loft, Kiddy Land, Village Vanguard and Hakubotan.
Characters riding high in the 2026 ranking
The lineup draws on characters that performed well in the 2026 Sanrio Character Ranking, which drew 70,647,379 votes, 112% of the previous year and a record high. Pompompurin took first place for a second consecutive year and a fifth time overall in its 30th anniversary year, while Cinnamoroll placed second, Pochacco third, Kuromi fourth and Hello Kitty fifth.
Quick answers
When does MUGYUUUS Sanrio Characters go on sale?
It goes on sale at variety shops and bookstores nationwide in Japan on November 26, 2026.
How much does MUGYUUUS Sanrio Characters cost?
Each plush is priced at 3,300 yen including tax, or 3,000 yen excluding tax.
Which Sanrio characters are in the MUGYUUUS line?
Six types: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin and Pochacco.