Namco to launch Sanrio 'Kawaii Mamire - Hoshi Mamire (Blue)' prizes on November 13
The Namco-exclusive lineup includes plush toys, mascots and mini mascots in pastel blue star designs, with quantities limited.
Namco will roll out prize items themed on Sanrio Characters under the title "Kawaii Mamire - Hoshi Mamire (Blue)" at its amusement facilities nationwide from November 13, 2026, according to animeanime.jp. All items are exclusive to Namco.
The lineup consists of Three item types: plush toys, mascots and mini mascots, each featuring pastel blue star designs.
The plush toys come in four characters — My Melody, Kuromi, Cinnamoroll and Pompompurin — standing about 13 cm tall with blue star parts and aurora ribbons. The mascots feature five characters, adding Pochacco to the same four, at about 7.5 cm and designed hugging a star. The mini mascots also cover the same five characters at about 7.5 cm, with each character wrapped in a star.
Quantities are limited, and Namco notes that some items may sell out.
Background
The merchandise follows the 2026 Sanrio Character Ranking, which drew 70,647,379 votes, 112% of the previous year's total and a record high. Pompompurin took first place for the second consecutive year and the fifth time overall, collecting over 7 million votes in its 30th anniversary year. Cinnamoroll finished second, followed by Pochacco third, Kuromi fourth and Hello Kitty fifth.
Quick answers
When do the Namco Sanrio prizes go on sale?
The "Kawaii Mamire - Hoshi Mamire (Blue)" items roll out at Namco amusement facilities nationwide from November 13, 2026.
Which characters are included?
My Melody, Kuromi, Cinnamoroll and Pompompurin appear as plush toys; mascots and mini mascots add Pochacco for five characters.
How tall are the items?
Plush toys are about 13 cm tall, while mascots and mini mascots are about 7.5 cm.