New Era unveils 25-piece Pokémon 30th anniversary collection
The capsule features embroidery of 12 Pokémon across caps, T-shirts, tote bags and neck pouches, with prices starting at 4,400 yen.
New Era has announced a Pokémon 30th anniversary collection of 25 items, including caps, T-shirts, tote bags and neck pouches, according to animeanime.jp. The collection goes on sale on November 20, 2026, at New Era stores, the New Era official online store and New Era retailers nationwide.
The pieces carry embroidery of 12 Pokémon: Bulbasaur, Venusaur, Charmander, Charizard, Squirtle, Blastoise, Pikachu, Ditto, Eevee, Mewtwo, Mew and Pichu.
Cap and apparel prices
Cap models include the 59FIFTY at 7,700 yen, the 9FORTY A-frame Trucker at 5,500 yen and the 9TWENTY at 4,950 yen. Kids caps come in Youth 9FIFTY at 4,950 yen and Youth 9TWENTY at 4,400 yen.
Apparel includes the Short Sleeve Cotton T-Shirt at 6,050 yen, the Short Sleeve 3Pack T-Shirts at 11,000 yen for three and the Youth Short Sleeve Cotton T-Shirt at 5,280 yen. Accessories include the Tote Bag at 4,620 yen and the Neck Pouch at 4,400 yen.
New Era notes that some items are not available at every store.
Quick answers
When does the New Era Pokémon 30th anniversary collection go on sale?
It launches on November 20, 2026, at New Era stores, the New Era official online store and New Era retailers nationwide.
How much do the caps cost?
The 59FIFTY is 7,700 yen, the 9FORTY A-frame Trucker is 5,500 yen and the 9TWENTY is 4,950 yen. Kids caps are 4,950 yen for the Youth 9FIFTY and 4,400 yen for the Youth 9TWENTY.
Which Pokémon appear in the collection?
The embroidery features Bulbasaur, Venusaur, Charmander, Charizard, Squirtle, Blastoise, Pikachu, Ditto, Eevee, Mewtwo, Mew and Pichu.