Sanrio Characters Danball Watch 4 Capsule Line Launches October 23
The five-character gift-box-themed lineup costs 500 yen per play, with 45mm LCD watches for ages 15 and up.
Sanrio Characters Danball Watch 4, a capsule toy lineup of five Sanrio character watches themed on a gift box, goes on sale in capsule toy machines from October 23, 2026, according to animeanime.jp. Each play costs 500 yen.
The lineup features Cinnamoroll, Hello Kitty, Kuromi, My Melody and Kogimyun, who is newly added to the series.
The watches measure about 45mm and are intended for ages 15 and up. Their LCD display can switch between time, date and seconds, and the battery is replaceable.
The release follows the 2026 Sanrio Character Ranking, in which Pompompurin took first place for the second consecutive year and the fifth time overall, in its 30th anniversary year with more than 7 million votes. Cinnamoroll, which had led the first preliminary ranking, placed second, followed by Pochacco third, Kuromi fourth and Hello Kitty fifth. The ranking drew 70,647,379 votes, 112% of the previous year and a record high.
Quick answers
When does Sanrio Characters Danball Watch 4 go on sale?
It goes on sale in capsule toy machines from October 23, 2026.
How much does one play cost?
Each play costs 500 yen.
Which characters are in the lineup?
Cinnamoroll, Hello Kitty, Kuromi, My Melody and Kogimyun.