AS KNOW AS plus to Release Sanrio Characters Wzip Sweat Hoodie on October 16
The unisex hoodie comes in four designs featuring Hello Kitty, Pompompurin, Cinnamoroll and Kuromi, priced at 5,390 yen each.
AS KNOW AS plus will release its "Wzip Sweat Hoodie" collaboration items featuring Sanrio Characters designs on October 16, 2026 at 18:00, the brand announced. The hoodie comes in four designs: Hello Kitty, Pompompurin, Cinnamoroll and Kuromi.
The hoodie features fluffy sagara embroidery of the characters and glitter accents on the logo. The front body has embroidery of Sanrio characters eating. It uses a double-zip design and has an original name tag in the pocket.
Colors are ivory for Hello Kitty, navy for Pompompurin, oatmeal for Cinnamoroll and black for Kuromi. It is a unisex free size that men can wear, priced at 5,390 yen (tax included) each. Sales start on October 16 at 18:00 at ZOZOTOWN, Rakuten Fashion and AS KNOW AS plus nationwide stores, according to animeanime.jp.
Sanrio Character Ranking Background
The release follows the 2026 Sanrio Character Ranking event, which recorded 70,647,379 votes, 112% of last year's total and the most ever. Pompompurin took first place, winning for the second consecutive year and the fifth time overall, with over 7 million votes in its 30th anniversary year. Cinnamoroll placed second after leading the first preliminary ranking, followed by Pochacco in third, Kuromi in fourth and Hello Kitty in fifth.
Quick answers
When does the Sanrio Characters Wzip Sweat Hoodie go on sale?
It will be released on October 16, 2026 at 18:00.
How much does the hoodie cost?
It is priced at 5,390 yen (tax included) each.
Where can I buy the hoodie?
It will be available at ZOZOTOWN, Rakuten Fashion and AS KNOW AS plus nationwide stores.