Sanrio house opens fourth store at Shibuya PARCO on November 13

Sanrio's brand sanrio house opens its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026, at 11:00, according to animeanime.jp.

The Shibuya branch offers five store-limited goods featuring Hello Kitty in schoolgirl fashion: a clear tumbler, a makeup pouch, a clear pouch, stickers and an acrylic charm. A special collection for the brand's first holiday season is also on sale, including a seasonal clear tumbler, a silver-based glitter tumbler, a Hello Kitty plush charm and a limited set of pouch, handkerchief and bath bomb.

Winter fashion items such as a fluffy coat and earmuffs designed with Hello Kitty are available alongside cosmetics and roomwear. A cosmetics series that debuted in September is also sold at the store.

The store-limited HELLO BAKERY bakery series offers plush toys of characters themed on freshly baked bread, with a corner where visitors pick the plush toys using tongs. Customers who spend 16,500 yen or more including tax from November 13 receive one random holiday-design acrylic sticker in one of five designs: Hello Kitty, My Melody, Kuromi, My Sweet Piano and Cinnamoroll.

The Shibuya PARCO store operates by advance reservation for the time being, with bookings accepted from noon on Friday, October 30 via the brand's official LINE account. A pop-up store, CAPSULE TOY LAND, runs in the passage outside the special space on the 5th floor from November 13 to November 26, selling eight kinds of original capsule toys, including a badge-style mirror and a silicone mini coin case.