Sebonsuta x San-X Collab Launches November 24, 2026
Kabaya Foods' Sebonsuta candy gets its first San-X collaboration, with 10 characters including Rilakkuma and Sumikko Gurashi across 50 pendant designs.
Kabaya Foods and San-X will release their first collaboration product, "Sebonsuta San-X Collab ver.," with an advance sale at select stores starting November 24, 2026, followed by a nationwide rollout from December 22, 2026, according to animeanime.jp.
The lineup draws on 10 popular San-X characters, among them Rilakkuma and Sumikko Gurashi. It is split into five "twin type" designs, each made of two linked parts, and five "lamé type" designs that use glitter epoxy resin.
Counting color variations, the collection comes to 50 kinds in total. Each item contains one pendant and 10g of chocolate, and the price is open rather than fixed.
The product will be sold at supermarkets, convenience stores and drugstores nationwide.
Background
Sebonsuta has been sold since 1979 as a toy candy that pairs sweets with a pendant accessory.
Quick answers
When does Sebonsuta San-X Collab ver. go on sale?
It goes on advance sale at some stores from November 24, 2026, and nationwide from December 22, 2026.
Which characters are in the Sebonsuta San-X collaboration?
The lineup covers 10 popular San-X characters, including Rilakkuma and Sumikko Gurashi.
How many designs are there and how much does it cost?
There are 10 designs, or 50 kinds including color variations. Each item has one pendant and 10g of chocolate; the price is open.