Tamagotchi and PUMA launch footwear and apparel collection on November 13
The lineup includes the SPEEDCAT TAMAGOTCHI sneaker at 16,500 yen, a hooded jacket and sweats, sold at PUMA stores and Tamagotchi Factory!
Tamagotchi and PUMA have announced a collaboration collection, "PUMA × TAMAGOTCHI", which will go on sale sequentially from November 13, 2026, according to animeanime.jp.
The lineup is led by the sneaker "SPEEDCAT TAMAGOTCHI" at 16,500 yen (tax included), offered in two colors. The shoe uses natural leather on the upper, with PUMA's formstrip on the side and Tamagotchi-motif designs.
Apparel in the collection includes the jacket "PUMA X TAMAGOTCHI FZ HOODED JKT" at 12,100 yen in three colors, the sweatshirt "PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT" at 10,450 yen, sweat pants "PUMA X TAMAGOTCHI SWEAT PT" at 9,900 yen and the long-sleeve top "PUMA X TAMAGOTCHI HOODED LS TEE" at 7,150 yen.
A compact bag, "PUMA X TAMAGOTCHI MINI GRIP", is priced at 9,900 yen in one color.
The collection will be sold at PUMA stores including Harajuku Cat Street, Shibuya and Osaka, the PUMA official online store, the PUMA app and some retailers, as well as at the Tamagotchi official shop "Tamagotchi Factory!" on the 3rd floor of Tokyu Plaza Harajuku "Harakado".
Background
Tamagotchi was released on November 23, 1996 as a portable digital pet, and cumulative worldwide shipments have surpassed 106.5 million units. The latest model, "Tamagotchi Paradise", was released in July 2025.
Quick answers
When does the PUMA × TAMAGOTCHI collection go on sale?
It goes on sale sequentially from November 13, 2026.
How much is the SPEEDCAT TAMAGOTCHI sneaker?
It is priced at 16,500 yen (tax included) and comes in two colors.
Where can I buy the collection?
It will be sold at PUMA stores including Harajuku Cat Street, Shibuya and Osaka, the PUMA official online store, the PUMA app, some retailers, and the Tamagotchi Factory! shop at Harakado.