Tamagotchi fair opens at Seven-Eleven Japan on November 13
The campaign includes six Tamagotchi-themed food products, limited goods for eligible purchases and a LINE sticker collection.
A Tamagotchi collaboration fair, "Seven-Eleven de Hakken! Tamagotchi Campaign!", begins at Seven-Eleven stores across Japan on November 13, 2026, according to animeanime.jp. The campaign is tied to the franchise's 30th anniversary.
Six collaboration food products inspired by Tamagotchi characters go on sale, including a Mametchi custard and milk cream crepe and a Tamagotchi cheese nikuman.
Customers who buy eligible gum, ice cream, drinks or snacks receive limited goods such as a slider pouch, clear card, Gotchi card or stickers. A Tamagotchi LINE campaign also lets users collect 50 kinds of digital stickers and enter for prizes including original pair pajamas and free coupons.
Seven Mile members can exchange miles for an original eco bag with pouch or enter a lottery for an original die-cut towel. Limited postcards printable at in-store multi-copy machines, ichiban kuji goods and Kalita coffee collaboration items are also part of the fair.
Wrapped stores are operating at the Nakano Nabeyoko store in Tokyo, the Minami 7-jo store in Hokkaido and the Osaka Nakanoshima 6-chome store.
30th anniversary
Tamagotchi will mark its 30th anniversary on November 23, 2026.
Quick answers
When does the Tamagotchi Seven-Eleven campaign start?
It starts at Seven-Eleven stores across Japan on November 13, 2026.
What food items are included?
Six collaboration products go on sale, including a Mametchi custard and milk cream crepe and a Tamagotchi cheese nikuman.
What can Seven Mile members get?
Members can exchange miles for an original eco bag with pouch or enter a lottery for an original die-cut towel.