GTA 6 Selfridges Pop-Up Draws 100,000-Plus Queue in London
Rockstar's 400 Oxford Street installation sold more than 60 GTA 6 items, and a £2,500 ($3,356) varsity jacket sold out.
Rockstar Games and Selfridges opened a Grand Theft Auto 6 promotional installation at 400 Oxford Street in London on November 9, 2026, according to Polygon. The launch queue exceeded 100,000 people, and many products sold out.
The installation features a Grotti Cheetah Classic and a Leonida alligator statue, and sells more than 60 GTA 6-themed items, including clothing, basketballs, mugs and luggage tags.
Among the sold-out products was the 'Grand Theft Auto VI Goodtime State Varsity Jacket', priced at £2,500 ($3,356).
Preloading begins ahead of November 19 launch
GTA 6 preloading became available in New Zealand on the date of the Selfridges opening, Polygon reported. In the United States, preloading will become available on Xbox and PlayStation between the afternoon and midnight.
The game is scheduled for release on November 19, 2026. Rockstar previously announced it will take up to 212 GB, with the audio file alone taking up 22 GB, and previously sold a $400 collector's edition that did not include the game, which goes for at least $79.99.
Quick answers
When does GTA 6 come out?
Grand Theft Auto 6 is scheduled for release on November 19, 2026.
What is in the GTA 6 Selfridges installation in London?
It features a Grotti Cheetah Classic and a Leonida alligator statue, and sells more than 60 GTA 6-themed items, including clothing, basketballs, mugs and luggage tags.
When does GTA 6 preloading start in the US?
In the United States, preloading will become available on Xbox and PlayStation between the afternoon and midnight, per Polygon.