IShowSpeed Backs PS5 as Sony's GTA VI Marketing Push Kicks In
Sony's multi-million dollar campaign ties Grand Theft Auto VI to the PlayStation 5, and streamer IShowSpeed says he'll play it there.
Sony is running a multi-million dollar marketing campaign tying Grand Theft Auto VI to the PlayStation 5, and the push is already drawing public reactions. Streamer IShowSpeed published a short reaction video in which he said he is most definitely playing the game on a PS5, according to pushsquare.com.
The campaign is anchored in the Grand Theft Auto VI launch trailer, which carries PlayStation branding and a statement that the game "Plays Best on PS5." That wording places Sony's console at the centre of the marketing for one of the industry's biggest upcoming releases.
The trailer branding and the streamer's video are the two visible pieces of the push so far. Sony has not otherwise detailed the terms or the total spend of the campaign beyond its multi-million dollar scale.
What the campaign ties together
Rockstar Games' Grand Theft Auto VI is the title at the centre of the arrangement, with the PlayStation 5 as the platform Sony is promoting. The trailer's "Plays Best on PS5" line and IShowSpeed's reaction video are the campaign's publicly visible elements reported by pushsquare.com.
Quick answers
What does the Grand Theft Auto VI trailer say about PS5?
The launch trailer includes PlayStation branding and a statement that the game "Plays Best on PS5."
Who reacted to the GTA VI PS5 branding?
Streamer IShowSpeed published a short reaction video saying he is most definitely playing on a PS5.
How big is Sony's GTA VI marketing campaign?
Sony is running a multi-million dollar marketing campaign tying Grand Theft Auto VI to the PlayStation 5.