Lego and Sanrio Announce Hello Kitty and Friends Line for 2027
The teaser video features Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll, with the collaboration set to launch in 2027.
The Lego Group and Sanrio have announced a Hello Kitty and Friends Lego collaboration. The line is scheduled to launch in 2027.
The announcement was made in a post on the Lego website and was accompanied by a teaser video featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll. Polygon reported on the announcement.
No specific products, prices, or release dates within 2027 were shared in the announcement. The teaser video offered the only look at which characters will appear in the collaboration.
The Hello Kitty line is one of several Lego projects dated to 2027. The Lego Group also announced a Link and Epona set for the 40th anniversary of The Legend of Zelda, to be released in 2027.
Earlier, Lego confirmed that Dragon Ball will receive its first Lego set in November, starting a partnership with more products planned for next year. Three new Batman-themed Lego sets are also coming early next year.
At the end of this year, some Star Wars, X-Men, and Batman Lego sets will be removed from active production.
Quick answers
When will the Hello Kitty and Friends Lego line launch?
The collaboration is set to launch in 2027, according to the announcement on the Lego website.
Which characters appear in the Lego Hello Kitty teaser?
The teaser video featured Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll.
Are prices or specific sets available?
No. The announcement did not include specific products, prices, or a release date within 2027.