Call of Duty: Modern Warfare 4 Xbox Ad Replaces Player Backgrounds
On release day, a Modern Warfare 4 takeover ad swapped out custom Xbox background images; players can switch the themed art off in Settings.
Call of Duty: Modern Warfare 4 launched on Xbox on October 23, 2026, and the console marked the release with a takeover ad that replaced users' custom background images, according to GameSpot.
The game currently holds a Metacritic score of 84.
Players who want their own art back can turn off the themed background by opening Settings, then General, then Personalization, then My Background, and unchecking "Show event-themed backgrounds."
Advertising moves across the console business
The takeover arrives as Xbox is testing a free, ad-supported version of Xbox Cloud Gaming. Xbox chief strategy officer Matthew Ball has said game development costs are too high and that consumers do not want to pay more, pointing to advertising as a possible solution.
Electronic Arts has also debuted a platform called EA Advertising, through which it plans to insert ads directly into gameplay.
Quick answers
How do I remove the Modern Warfare 4 background on Xbox?
Go to Settings > General > Personalization > My Background and uncheck "Show event-themed backgrounds."
When did Call of Duty: Modern Warfare 4 launch on Xbox?
It launched on Xbox on October 23, 2026.
What is the Metacritic score for Call of Duty: Modern Warfare 4?
The game currently has a Metacritic score of 84.