GameStop Prices Pokémon 30th Anniversary UPC at $399.99, Above $179.99 MSRP
Reported retailer pricing shows GameStop at $399.99 and a projected Target price of $249.99 for the Pokémon 30th Anniversary Ultra Premium Collection, per Polygon.
Reported retailer listings show the Pokémon 30th Anniversary Ultra Premium Collection priced well above its $179.99 MSRP, with GameStop listing it at $399.99 and Target's projected UPC price at $249.99, according to Polygon.
GameStop's price is more than 100% above the manufacturer's suggested retail price. The Target figure comes from Pokémon influencer BritBrattv and Pokémon restock Discord servers, which report a projected UPC price of $249.99.
The Ultra Premium Collection includes 30 booster packs, two foil promo cards, a play mat, deck sleeves, a deck box, dice, and coins. Its projected resale market price stands at $715.
As of now, no store listings for the Ultra Premium Collection have gone live yet, meaning the reported prices are not yet confirmed on retailer sites. The entities involved include The Pokémon Company, GameStop, Target, Walmart, Best Buy, and Pokémon Center.
Background
In October 2025, The Pokémon Company set the official MSRP for the Ultra Premium Collection at $179.99. The product is set for release on November 6.
Quick answers
What is the MSRP for the Pokémon 30th Anniversary Ultra Premium Collection?
The official MSRP is $179.99, set by The Pokémon Company.
What is included in the Ultra Premium Collection?
It contains 30 booster packs, two foil promo cards, a play mat, deck sleeves, a deck box, dice, and coins.
When does the Pokémon 30th Anniversary Ultra Premium Collection release?
It is set for release on November 6.