PUMA Japan to launch Tamagotchi 30th anniversary collection
PUMA Store Harajuku Cat Street will also take part in the stamp rally for Tamagotchi's anniversary event in the Harajuku and Shibuya area.
PUMA Japan has announced a collaboration collection with Tamagotchi, the Bandai virtual pet brand that marks its 30th anniversary in 2026, according to gamebiz.jp. The company said further details of the collection will be announced at a later date.
The lineup combines designs of past Tamagotchi devices with PUMA logos, the company said. No pricing, release date or item list has been disclosed.
PUMA Store Harajuku Cat Street will also take part in the stamp rally of the anniversary event in the Harajuku and Shibuya area, PUMA Japan said.
Anniversary event runs through December
The event, organized by Bandai Co., Ltd., runs from November 7 to December 6, 2026, centered on MAZE on the 4th floor of Tokyu Plaza Harajuku HARAKADO.
Tamagotchi, first released in 1996, reaches its 30th anniversary in 2026.
Quick answers
When will the PUMA x Tamagotchi collection be released?
PUMA Japan has not announced a release date. The company said details of the collection will be announced at a later date.
Where can I join the Tamagotchi anniversary stamp rally?
PUMA Store Harajuku Cat Street is one of the participating locations, alongside the event centered on MAZE on the 4th floor of Tokyu Plaza Harajuku HARAKADO.
How long does the Tamagotchi anniversary event run?
The event runs from November 7 to December 6, 2026, and is organized by Bandai Co., Ltd.