Riot Games unveils K/DA and Worlds 2026 brand tie-ins
Seven-Eleven, Uniqlo, IAB Studio and Photoism join the lineup, alongside two pop-up stores in Seoul running from October 23.
Riot Games announced on October 22 a brand collaboration tied to the 2026 World Championship and the return of virtual group K/DA, according to inven.co.kr. The lineup covers food, fashion and lifestyle products as well as offline pop-up stores.
Seven-Eleven will release 7 collaboration products, rolling out sequentially from late October. Uniqlo adds K/DA design stamps to its UTme! service from October 23, allowing users to print the designs on T-shirts and tote bags.
IAB Studio is preparing a capsule collection built around K/DA's new song Firestarter and each member's personality. Photoism will release photo frames featuring K/DA members Ahri, Akali, Evelynn and Kaisa on November 1.
Two pop-up stores in Seoul
A Riot Games Music and Worlds 26 pop-up themed on the League of Legends virtual artists and the 2026 World Championship runs at Lotte World Mall in Jamsil from October 23 to November 1.
A second pop-up at Trendpot by Olive Young N Seongsu opens from October 29 to November 8.
Quick answers
When do the K/DA and Worlds 2026 collaborations launch?
Seven-Eleven products roll out from late October, Uniqlo's UTme! stamps arrive October 23, and Photoism frames launch November 1.
Where are the pop-up stores?
One runs at Lotte World Mall in Jamsil from October 23 to November 1, and another at Trendpot by Olive Young N Seongsu from October 29 to November 8.
Which K/DA members appear on the Photoism frames?
Ahri, Akali, Evelynn and Kaisa.