Sanrio Kawaii Me Live! Rhythm Game Opens Pre-Registration
Sanrio Games' first smartphone title, Sanrio Kawaii Me Live!, opens pre-registration ahead of a January 2027 launch on iOS and Android.
Sanrio Games has opened pre-registration for Sanrio Kawaii Me Live!, the brand's first smartphone title. The mobile music rhythm game features Sanrio characters including Hello Kitty, My Melody, Kuromi, Pompompurin, and Cinnamoroll.
Pre-registration began on Sept. 21, 2026, alongside an official teaser. The game is slated to launch in January 2027 as a free-to-play title on iOS and Android.
Original songs are confirmed by Universal Music artists Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, and Mi'Line Hearts. A new collaboration with ZUTOMAYO was also announced.
Players can customize characters' outfits and stage designs. A pre-registration campaign offers in-game rewards at milestones up to 1 million registrations.
A celebration event will be held on Jan. 14, 2027, at Yokohama Kannai Hall in Japan. Sanrio Games is Sanrio's self-publishing game brand established in April, as reported by cbr.com.
Quick answers
When does Sanrio Kawaii Me Live! launch?
The game is slated to launch in January 2027.
What platforms will Sanrio Kawaii Me Live! be on?
It will be free-to-play on iOS and Android.
How do I get pre-registration rewards?
A pre-registration campaign offers in-game rewards at milestones up to 1 million registrations.