Secretlab products head to 15 Best Buy stores, first store opens
Secretlab will place dedicated sections in 15 Best Buy locations and open its first Secretlab Experience Store in West Hollywood on November 18.
Secretlab announced that its products will launch in dedicated sections of 15 Best Buy stores across nine states starting November 18, 2026, according to gamerant.com. The company will also open its first-ever Secretlab Experience Store the same day at 8464 Melrose Avenue in West Hollywood, California.
Five of the 15 Best Buy locations are in California, with two each in Florida and Texas. The remaining six are in Alabama, Colorado, Idaho, Pennsylvania, Virginia and Washington.
The Best Buy displays will show Secretlab's latest chairs alongside select furniture and accessories, and displayed products can be bought on the spot.
What the West Hollywood store offers
The Experience Store will showcase Secretlab TITAN Evo chairs, MAGNUS desks and ATLAS ergonomic task chairs, and will offer bookable personalized consultations with product experts. The first 50 visitors on November 18 will receive exclusive Prize Passes with a chance to win a Secretlab MAGNUS Evo desk regularly priced at $749.99.
The store will open at noon daily, closing at 5:30 p.m. on Mondays and at 7 p.m. Tuesday through Sunday.
Secretlab was founded in 2014 by two former StarCraft 2 professional players and is based in Singapore. It began as a gaming chair manufacturer before expanding into desks and other workspace furniture, and has historically sold its products exclusively through its own website rather than through physical retail.
Quick answers
When do Secretlab products arrive at Best Buy?
Dedicated Secretlab sections open in 15 Best Buy stores across nine states starting November 18, 2026.
Where is the first Secretlab Experience Store?
It opens on November 18, 2026 at 8464 Melrose Avenue in West Hollywood, California.
What are the Secretlab Experience Store opening hours?
The store opens at noon daily, closing at 5:30 p.m. on Mondays and 7 p.m. Tuesday through Sunday.