Seven-Eleven Japan to launch 47-item Tamagotchi fair on November 13
The nationwide fair marks Tamagotchi's 30th anniversary and includes the first store wrapping Seven-Eleven has done for a character IP, according to gamebiz.jp.
Seven-Eleven Japan will hold a Tamagotchi collaboration fair at its stores nationwide from November 13, 2026, the company announced. The campaign, marking the 30th anniversary of Bandai's Tamagotchi, comprises 47 initiatives, including character-themed products, limited goods and campaigns, according to gamebiz.jp.
Among the items on offer are a tamago salad roll and a dorayaki with strawberry sauce and milk inspired by a Tamagotchi character. The collaboration also marks the first time Seven-Eleven has done store wrapping for a character IP.
The chain set up an IP & Content Strategy Department in June 2026 to strengthen its IP and content business. In July 2026, a Chiikawa campaign recorded the company's highest-ever sales for a campaign.
Seven-Eleven has previously centred its collaborations on large, nationally known IPs such as Detective Conan, One Piece, Chiikawa and Puppet Sunsun. The company plans to expand in-store digital signage to 9,000 stores by January 2027.
Its app has about 29 million downloads and more than 8 million monthly active users, and purchasing data from it is used to analyse which customer segments buy which IP-related product categories.
Quick answers
When does the Seven-Eleven Tamagotchi fair start?
It starts on November 13, 2026, at Seven-Eleven stores nationwide in Japan.
What is included in the Tamagotchi fair?
The fair has 47 initiatives, including character-themed products such as a tamago salad roll and a dorayaki with strawberry sauce and milk, plus limited goods and campaigns.
Why is Seven-Eleven running a Tamagotchi fair?
The fair marks the 30th anniversary of Bandai's Tamagotchi character IP.