Steam Ends Manual Discount Scheduling, Shifts to Personalized System
Valve's Steam has stopped accepting new Weekend, Midweek and Daily Deal placements, with a dynamic system planned for early 2027.
Steam has stopped accepting new scheduling for curated Discounts & Events placements, including Weekend Deals, Midweek Deals and Daily Deals, as it moves away from a manual calendar-based system. The change was reported by screenrant.com.
The platform said it will replace the manual approach with a more dynamic and personalized system for each customer. Placements that have already been scheduled will still be honored.
Steam said it will provide new and updated tools to help developers manage their sales events. The change to the Discounts & Events section is planned to take effect in early 2027.
Background
The Discounts & Events section previously used scheduled placements arranged by partners through Steamworks or by Steam itself, giving developers fixed calendar slots for promotions.
Quick answers
When will Steam's new Discounts & Events system take effect?
Steam plans for the change to take effect in early 2027.
Can developers still schedule Weekend Deals or Daily Deals on Steam?
No. Steam has stopped accepting new scheduling of curated Discounts & Events placements, including Weekend Deals, Midweek Deals and Daily Deals.
What happens to deals that were already scheduled?
Steam says already-scheduled Discounts & Events placements will still be honored.