Takara Tomy to spend 400-500 billion yen on four growth areas
The toy maker says each of its four priority areas — stores, Kidults demand, overseas expansion and its management base — will receive roughly 10 billion yen.
Takara Tomy announced on November 11, 2026 that it plans to allocate 400-500 billion yen in growth investment across four priority areas, according to gamebiz.jp. Each of the four areas is targeted at roughly 10 billion yen of investment.
The four priority areas are the expansion of stores and customer contact points, capturing demand from Kidults, overseas expansion, and strengthening the management base through AI, DX and IT. The company said it will continue pursuing M&A and IP acquisition to grow its business and strengthen its value chain.
On the management side, Takara Tomy is building a Global ERP system and promoting work efficiency through generative AI.
Overseas stores and revenue target
The overseas push follows a series of store openings in 2026. In April 2026, Kideiland opened the Omokado store and the Chiikawa Land Ikebukuro PARCO store, while TOMICA BRAND STORE locations opened in Hong Kong in May 2026 and in Seoul in August 2026.
Takara Tomy now expects to reach its 30 billion yen revenue target for the fiscal year ending March 2027 ahead of schedule. The target was set under the company's Medium- to Long-Term Management Strategy 2030. For the fiscal year ended March 2026, the company reported revenue of 270.455 billion yen and operating profit of 24.246 billion yen.
Quick answers
How much is Takara Tomy investing in growth?
The company plans to allocate 400-500 billion yen across four priority areas, with each area targeted at roughly 10 billion yen of investment.
What are Takara Tomy's four priority areas?
Store and customer contact expansion, capturing Kidults demand, overseas expansion, and strengthening the management base through AI, DX and IT.
When does Takara Tomy expect to hit its 30 billion yen revenue target?
It expects to reach the target for the fiscal year ending March 2027 ahead of schedule.