Umamusume becomes founding partner of F1 Japanese Grand Prix
Suzuka's 130R corner will be renamed Umamusume 130R for about a year, though Cygames says the branding won't appear during the race itself.
Cygames' Umamusume: Pretty Derby has been named a founding partner of the Formula 1 Japanese Grand Prix, according to pcgamer.com. Founding partners are described as the highest tier of supporters of the race.
As part of the deal, Suzuka Circuit's 130R corner will be renamed Umamusume 130R for around a year. Cygames said the Umamusume branding will not be on display during the Japanese Grand Prix itself.
The company is also opening a special booth at Suzuka Circuit, and a special live music performance is scheduled for April 10.
The partnership covers the Japanese Grand Prix leg of the 2027 F1 World Championship.
Fans and real horses
Umamusume: Pretty Derby had a global release last year that brought the franchise many new fans. Those fans previously donated so much grass to real-life racehorses that the donation website broke, and raised hundreds of thousands of dollars toward renovating stables.
Quick answers
Which F1 race does the Umamusume partnership cover?
The Japanese Grand Prix leg of the 2027 F1 World Championship.
Will Umamusume branding appear during the Japanese Grand Prix?
Cygames says the branding will not be on display during the race itself, though the 130R corner is renamed Umamusume 130R for about a year.