Warhorse co-founder hopes GTA 6 will raise game prices
Martin Klima says Rockstar and Take-Two are the only companies that can afford to increase the unit price of games, and he hopes GTA 6 does it.
Martin Klima, co-founder of Warhorse Studios, said in an interview with PC Gamer that he hopes GTA 6 will lead to higher game prices across the industry. Klima described increasing the unit price of games as the last option available, and said Rockstar and Take-Two are the only companies that can afford to do it.
Klima also said he is not interested in playing GTA 6 and does not understand its popularity. His comments were reported by Eurogamer.
GTA 6 is priced at £69.99 in the UK and $79.99 for the Standard Edition in the US, with the Ultimate Edition at $99.99. The game is scheduled for release on PS5 and Xbox Series X/S on 19 November 2026.
Last year, Xbox attempted to launch The Outer Worlds 2 at $80 before reverting to $70. Rockstar is also involved in an employment tribunal in Scotland over union-busting accusations by fired workers.
Quick answers
What did Martin Klima say about GTA 6 and game prices?
He said he hopes GTA 6 will lead to higher game prices, and that Rockstar and Take-Two are the only ones who can afford to increase the unit price.
When is GTA 6 released?
GTA 6 is scheduled for release on PS5 and Xbox Series X/S on 19 November 2026.
How much does GTA 6 cost?
It is priced at £69.99 in the UK and $79.99 for the Standard Edition in the US, with the Ultimate Edition at $99.99.