Zelnick: GTA VI's $80 price reflects its value
Take-Two's CEO said on CNBC that the company could have charged more for Grand Theft Auto VI, which launches November 19, 2026.
Take-Two Interactive CEO Strauss Zelnick said the $80 price of Grand Theft Auto VI reflects the value of the experience the game offers, and that the company could have charged more for it. Zelnick made the remarks in an interview on CNBC's Squawk Box, according to screenrant.com.
He said Take-Two aims to deliver more value than players expect rather than price the game at the highest level the market would bear. The standard edition of Grand Theft Auto VI is priced at $80.
Purchases of the game will include a free month of GTA+, the company's subscription service. Grand Theft Auto VI is set to launch on November 19, 2026.
Earlier remarks
Zelnick has spoken about the game's prospects before; The Wall Street Journal interviewed him, and in that context he described Grand Theft Auto V as having set a benchmark for gaming success.
The title is also noted as targeting 30fps across all platforms.
Quick answers
How much does Grand Theft Auto VI cost?
The standard edition is priced at $80.
When does Grand Theft Auto VI launch?
It is set to launch on November 19, 2026.
Does Grand Theft Auto VI include a subscription?
Yes, the purchase includes a free month of GTA+.