5 Reports 64% Profit Drop for 2025 as Ad Market and Streaming Costs Bite
Pre-tax profit fell to £11.93 million ($15.8M) from £33.6M, with revenue down nearly 9% to £292M, according to Deadline.
5 has reported a 64% decline in pre-tax profit for 2025, attributing the drop to challenging advertising market conditions and increased investment in its streaming service. According to Deadline, pre-tax profit fell to £11.93 million ($15.8M), down from £33.6 million the previous year.
Total revenue for the year reached £292 million, a nearly 9% decline compared with £319.4 million in 2024. Post-tax profit fell 75% to £8.28 million, and the company swung into an operating loss of £10.9 million.
The results included a one-off payment of £19.1 million after 5 transferred its investment in Viacom Interactive Limited to another part of the Skydance group.
On the streaming side, 5 said it had the fastest-growing public service broadcaster streaming service last year, posting a 34% increase in total viewing minutes. The All Creatures Great and Small collection was the most-watched scripted series on the platform.
In 2024, 5 had posted pre-tax profit of £33.6 million and total revenue of £319.4 million, making the 2025 figures a sharp reversal. Channel 4 recently partnered with 5, poaching Paramount's £300 million TV advertising sales business from Sky, and Reemah Sakaan joined 5 as president in January.
Quick answers
What was 5's pre-tax profit in 2025?
5 reported pre-tax profit of £11.93 million ($15.8 million) for 2025, down 64% from £33.6 million the previous year.
Why did 5's profit fall in 2025?
The company blamed challenging advertising market conditions and increased investment in its streaming service.
How did 5's streaming service perform in 2025?
5 said it had the fastest-growing public service broadcaster streaming service after a 34% increase in total viewing minutes, with the All Creatures Great and Small collection as the most-watched scripted series.