Cinema United Elevates Martin, Von Hoetzendorff in Leadership Shuffle
Cinema United promoted Amanda Martin to senior VP of external affairs and Erin Von Hoetzendorff to VP of membership and global affairs, effective immediately.
Cinema United has promoted Amanda Martin to the newly created role of senior vice president of external affairs, the trade organization announced. Erin Von Hoetzendorff was elevated to vice president of membership and global affairs. Both appointments are effective immediately.
Martin, who had served as Cinema United's chief of staff for three years, steps into a position designed to sharpen the group's external messaging and advocacy. Von Hoetzendorff, who joined Cinema United in 2018 and previously led membership services, will now oversee membership strategy and global engagement.
The moves come as Cinema United, the world's largest exhibition trade organization, represents more than 60,000 movie screens globally. The promotions signal a continued focus on member services and external relations as the exhibition sector navigates a shifting theatrical landscape.
Variety first reported the appointments.
Quick answers
Who was promoted at Cinema United?
Amanda Martin was promoted to senior vice president of external affairs, and Erin Von Hoetzendorff was promoted to vice president of membership and global affairs.
When do the promotions take effect?
Both appointments begin immediately.
What is Cinema United?
Cinema United is the largest exhibition trade organization in the world, representing more than 60,000 movie screens globally.