CJ ENM, MBC Group launch TVING channel on Shahid for MENA

CJ ENM announced on October 14 that it signed a strategic partnership with MBC Group at MIPCOM Cannes 2026 in Cannes, France, to supply K-content to the Middle East and North Africa. Under the deal, CJ ENM will launch a TVING brand channel on MBC Group's OTT platform MBC Shahid, available in 24 MENA territories.

The channel will offer premium content from CJ ENM and TVING originals along with works from major Korean producers. Thirteen new titles releasing this year plus 20 library titles from CJ ENM will be rolled out in the region.

Included titles are the romantic comedies 'The Favorite Employee', 'Secret Audit' and 'Give You the Universe', as well as TVING originals 'Become a Legendary Cook' and 'Judge Lee Han-young'.

CJ ENM will expand Arabic-dubbed and subtitled content and simulcast the latest dramas in the region at the same time as their Korean release. CJ ENM content will be shown exclusively for a set period on MBC Group's flagship channel MBC4.

Earlier MENA expansion

CJ ENM established a Middle East corporation in Saudi Arabia last year, designating the MENA market as a next-generation global content hub. 'Become a Legendary Cook' recorded a peak viewership rating of 7.9% (Nielsen Korea) when it aired, according to techm.kr.