Warner Bros. Digger Ad Has Tom Cruise Telling Critics 'Fuck Those People!'
Warner Bros. released an online ad for Digger featuring Tom Cruise's character dismissing critics, ahead of the review embargo and a 53% Rotten Tomatoes score.
Warner Bros. has released an online advertisement for its upcoming film Digger in which Tom Cruise's character delivers a blunt message to critics: "Fuck those people!" The ad went live before the review embargo broke on Tuesday, according to The Hollywood Reporter.
The spot juxtaposes opposing critic quotes, pairing words like "Unpleasant" with "Masterpiece" and "Baffling" with "Brilliant," highlighting the divided reception the film has received.
As of now, Digger holds a 53 percent positive rating on Rotten Tomatoes across 113 reviews.
Set for release on October 2, 2026, Digger is a $125 million production starring Cruise as an oblivious oil tycoon whose drilling in Greenland dislodges an ice shelf from a glacier, setting off a global disaster.
In October 2025, The Hollywood Reporter's David Rooney described the film as a climate crisis satire that makes Adam McKay's Don't Look Up seem almost innocuous.
Quick answers
What does Tom Cruise's character say in the Digger ad?
In the online ad, Tom Cruise's character says 'Fuck those people!' in response to critics.
What is Digger's Rotten Tomatoes score?
Digger currently holds a 53 percent positive rating on Rotten Tomatoes across 113 reviews.
When does Digger come out?
Digger is set for release on October 2, 2026.