Disney+ and Hulu Raise Prices Again, Fourth Hike in Four Years
Disney+ ad-free plan jumps to $21.49/month as the ad-free Disney+ and Hulu bundle hits $21.99. The ad-supported bundle will cost $12.49.
Disney+ and Hulu have announced their fourth price increase in four years, with the ad-free Disney+ plan rising from $18.99 to $21.49 a month. The ad-free Disney+ and Hulu bundle will now cost $21.99 a month, while the ad-supported bundle will be priced at $12.49 a month.
The move marks another round of streaming price adjustments for Disney, which has been steadily raising rates since the ad-free Disney+ subscription launched at $6.99 a month in 2019. That original price is now less than a third of the new ad-free rate.
Disney+ has built its subscriber base on original series from the Star Wars and Marvel franchises, including The Mandalorian, Andor, WandaVision, and Loki. Hulu, meanwhile, has earned awards buzz for shows such as The Handmaid's Tale, The Bear, Only Murders in the Building, and Shogun.
The price changes were reported by Collider. The new rates apply to the ad-free Disney+ plan and both bundle options, though the announcement did not specify an effective date.
Quick answers
How much will the ad-free Disney+ plan cost?
The ad-free Disney+ plan will increase from $18.99 to $21.49 a month.
What is the price of the Disney+ and Hulu bundle?
The ad-free bundle will cost $21.99 a month, and the ad-supported bundle will cost $12.49 a month.
How many price hikes have Disney+ and Hulu had in four years?
This is the fourth price hike in four years.