Hasbro Names Brazil Attraction Transformers Mission Energon Gramado
Hasbro also opened its third Peppa Pig Play Cafe, in Suzhou, China, in October 2026, as the company expands its in-person experiences business.
Hasbro confirmed the title Transformers Mission Energon Gramado for its upcoming attraction in Brazil, according to Variety. The company is developing the project with Dream Cars Automóveis e Eventos.
Separately, Hasbro opened its third Peppa Pig Play Cafe location, in Suzhou, China, in October 2026.
The two moves are part of the toy and entertainment company's broader push into in-person experiences. In October 2025, Hasbro said Transformers Mission Energon Gramado would open in Rio Grande do Sul, Brazil, before the end of 2026.
Other locations in that portfolio include Clue: Murder on the Menu, which opened in Charlotte, North Carolina, the Nerf Coaster at Galaxyland Powered by Hasbro in Alberta, Canada, and Monopoly Experience: Treasures of Brazil in São Paulo.
Hasbro also operates the Play-Doh Imagination Center in Abha, Saudi Arabia, and Transformers: Battle of Cybertron in Riyadh, Saudi Arabia.
Quick answers
What is the name of Hasbro's new Brazil attraction?
Hasbro confirmed the title Transformers Mission Energon Gramado for its upcoming Brazil attraction.
Where is the third Peppa Pig Play Cafe located?
Hasbro opened its third Peppa Pig Play Cafe location in Suzhou, China, in October 2026.
Who is Hasbro working with on Transformers Mission Energon Gramado?
The attraction is being made with Dream Cars Automóveis e Eventos.