NBCUniversal Formats Acquires International Rights to Japan's Action Arena
The deal marks the first time the Japanese gameshow is being taken to international buyers in its over 30-year history, with NBCUniversal Formats featuring it at MIPCOM.
NBCUniversal Formats has acquired the international distribution rights to the Japanese gameshow Action Arena, marking the first time the title is being taken to international buyers in its over 30-year history.
The company will feature Action Arena in its catalog at MIPCOM, the international content market, where it presents titles to buyers from around the world.
Background
Action Arena originally premiered in 1994 and aired more than 800 episodes and specials over a 17-year run. Separately, NBCUniversal Formats previously picked up format rights to Korea's Unboxing the Flavours.
Quick answers
What did NBCUniversal Formats acquire?
NBCUniversal Formats acquired the international distribution rights to the Japanese gameshow Action Arena.
Where will Action Arena be showcased?
NBCUniversal Formats will feature Action Arena in its catalog at MIPCOM.