Netflix Names Peter Rice Chief Content Officer, Replacing Bela Bajaria
Peter Rice, the former Disney television chairman, will oversee scripted and unscripted series, film and live events starting October 26, 2026.
Netflix has named Peter Rice, a former Disney executive, as its new Chief Content Officer, according to Deadline. Rice takes over the role from Bela Bajaria, who was removed from the position.
Rice is set to begin on October 26, 2026. In the job he will oversee all Netflix content, including scripted and unscripted series, film and live events.
The appointment places Rice back in a senior content role after his time at Disney, where his last full-time position was Chairman of Walt Disney Television and Chairman of General Entertainment for The Walt Disney Company.
He was fired from Disney in June 2022 and was replaced there by Dana Walden. Netflix is led by Co-CEO Ted Sarandos.
Quick answers
When does Peter Rice start at Netflix?
He starts as Chief Content Officer on October 26, 2026.
Who is Peter Rice replacing at Netflix?
He replaces Bela Bajaria, who was removed from the Chief Content Officer role.
What will Peter Rice oversee at Netflix?
All Netflix content, including scripted and unscripted series, film and live events.