Sarandos: Netflix Growth of 2% in First Half of 2026 Not Enough
At Bloomberg's 2026 Screentime event, Netflix co-CEO Ted Sarandos said the streamer's 2 percent viewership growth in the first half of 2026 isn't meeting his ambitions.
Netflix co-CEO Ted Sarandos said the streamer's growth isn't moving fast enough for his liking, revealing that Netflix viewership grew just 2 percent over the first half of 2026.
Sarandos made the comments while speaking at Bloomberg's 2026 Screentime event, where he addressed the company's performance and his own expectations for the platform.
The 2 percent figure covers the first six months of 2026, a period in which Netflix continued to compete across a crowded streaming landscape.
Sarandos did not frame the number as a crisis, but he was direct that the pace falls short of what he wants to see from the business he helps lead.
Quick answers
How much did Netflix viewership grow in the first half of 2026?
Netflix viewership grew 2 percent over the first half of 2026, according to co-CEO Ted Sarandos.
Where did Ted Sarandos make these comments?
He spoke at Bloomberg's 2026 Screentime event.
Is Ted Sarandos satisfied with Netflix's growth?
No. He said the streamer's growth isn't moving fast enough for his liking.