NYT Games Brings Play-Along Puzzles to Movie Theater Pre-Shows
The New York Times Games and Screenvision will roll out interactive pre-show content nationwide by Thanksgiving under a one-year pact.
The New York Times Games and Screenvision have announced a partnership to bring interactive NYT Games content to movie theater pre-shows, according to Variety. The companies said the pre-show games experience will begin rolling out nationwide by Thanksgiving.
The deal is initially structured as a one-year pact. It marks the first time NYT Games has brought an interactive play-along experience into movie theaters.
Under the agreement, the two companies plan to refresh the pre-show Games content regularly and may experiment with additional formats over the course of the partnership.
The partnership was announced Wednesday evening at a Screenvision event at the Angelika in New York City. The event included a screening of Ferris Bueller's Day Off and a Q&A with Matthew Broderick.
Quick answers
When will the NYT Games pre-show content start appearing in theaters?
The interactive pre-show games experience will begin rolling out nationwide by Thanksgiving.
How long does the New York Times Games and Screenvision deal last?
The partnership is initially set as a one-year pact, with plans to refresh content regularly and potentially test additional formats.