Peacock Revamps Mobile App With AI Search and Vertical Video
NBCUniversal is testing the changes now, including a 'jump back in' button and a weekly microdrama, with updates continuing into early 2027.
NBCUniversal announced on November 10, 2026 a set of updates to the Peacock mobile app, including an overhauled browsing experience, a "jump back in" button, more sports on the home screen and expanded vertical video, according to Deadline.
The vertical format, previously used on Peacock for live sports, is being extended to shows including The Voice, as well as college basketball and golf. The service is also adding conversational AI to its search to improve personalization.
Peacock will add one new microdrama title per week, generally licensed from third parties and sometimes commissioned in-house. Scripted microdramas have already premiered on the service, including a Bravo title.
Home screen hubs for key franchises will link to episodes plus games, microdramas, podcasts and clips. Testing of many of the features is under way, with rollout and continuous updates through early 2027.
Ad tier carries most subscribers
Peacock launched in 2020 as mostly free and ad-supported, and 80% of its subscribers are now on the ad-supported tier. In the third quarter of 2026, Comcast said Peacock posted its second straight profitable quarter with subscribers flat at 48 million.
Quick answers
When will the Peacock app updates be available?
Testing of many of the features is under way, with rollout and continuous updates through early 2027.
What is new in Peacock's search?
Peacock is adding conversational AI to its search to improve personalization.
How often is Peacock adding microdramas?
Peacock is adding one new microdrama title per week, generally licensed from third parties and sometimes commissioned in-house.