Rivian Taps Bill Murray for Ghostbusters Halloween Promo
The spot, made with Sony Pictures, shows Murray's Peter Venkman chasing Slimer to promote Rivian's Halloween Mode, available through November 1.
Rivian has released a Ghostbusters-themed commercial promoting its new "Halloween Mode" software feature, according to bloody-disgusting.com. The spot features Bill Murray reprising his role as Peter Venkman to capture Slimer.
The promo was made in partnership with Sony Pictures. Rivian's Halloween Mode adds eerie lighting and iconic sounds to Rivian vehicles, and the feature is available through November 1.
Murray has appeared in all five live-action Ghostbusters movies, though he played a different character in the 2016 reboot. He last played Venkman in 2023's Ghostbusters: Frozen Empire.
In October 2025, the Ghostbusters franchise remains a fixture of Halloween programming, with Freeform broadcasting Ghostbusters films as part of its 31 Nights of Halloween lineup. An animated series, Ghostbusters: Night Shift, is set for release on Netflix in 2027, while multiple Ghostbusters projects are rumored to be in development, including a potential live-action sequel to Frozen Empire.
Quick answers
What is Rivian's Halloween Mode?
It is a software feature that adds eerie lighting and iconic sounds to Rivian vehicles, available through November 1.
Who appears in the Rivian Ghostbusters commercial?
Bill Murray reprises his role as Peter Venkman to capture Slimer.
Who made the Rivian Ghostbusters promo?
The promo was made in partnership with Sony Pictures.