Advertise
In cinemas

Selena Gomez and Demi Lovato Reunite for Rare Beauty Blush Campaign

The campaign recreates the 2009 Princess Protection Program poster and launches alongside a two-shade Soft Pinch blush bundle.

Selena Gomez and Demi Lovato launched Rare Beauty's "Still Making Each Other Blush" campaign on Wednesday, October 28, recreating the poses from their 2009 Disney Channel movie poster for Princess Protection Program, according to comingsoon.net.

The campaign arrived alongside the Delena Soft Pinch Liquid Blush Bundle, which pairs two Soft Pinch Liquid Blush shades, Hope and Virtue, with a Soft Pinch Blush Brush.

The two also brought back their old YouTube vlog format for the Rare Beauty collaboration.

The pair's history stretches back further than the Disney film: Gomez and Lovato first met as children while appearing on Barney & Friends in 2002. In 2008 they began sharing YouTube vlogs known for their playful exchanges and inside jokes, before co-starring in Princess Protection Program the following year.

More recently, Gomez attended the opening night of Lovato's It's Not That Deep Tour in Orlando, Florida, in April.

Quick answers

What is in the Delena Soft Pinch Liquid Blush Bundle?

The bundle includes two Soft Pinch Liquid Blush shades, Hope and Virtue, plus a Soft Pinch Blush Brush.

When did the Rare Beauty campaign launch?

The "Still Making Each Other Blush" campaign debuted on Wednesday, October 28.

Source