Street Fighter Stunt Turns Times Square Into Fighting Arena
A promotional event for the Street Fighter movie featured a giant gaming console and live one-on-one fights in Times Square.
A promotional stunt for the upcoming Street Fighter movie transformed New York's Times Square into a real-life fighting arena. The setup featured a larger-than-life gaming console and live performers fighting one-on-one on a stage before a crowd.
A video of the Times Square stunt was shared by Discussing Film on X on October 7, 2026, according to comingsoon.net.
The film is set for theatrical release on October 16. In September, Paramount Pictures and Legendary Entertainment announced a "Bonus Round" Opening Night Fan Event during select Opening Night screenings on Thursday, October 15, at 7 p.m. local time, a day before the film's release. These screenings are exclusive to IMAX and premium formats, including Dolby Cinema, 4DX, D-BOX, and ScreenX.
Attendees will receive limited-edition collectibles, including custom collector's art prints and collectible character pin-back buttons, while supplies last. Early showtimes begin at 2 p.m. local time on October 15, with general tickets also available.
AMC Theatres has announced an exclusive popcorn bucket styled after Guile's flat-top haircut in the movie, which can also be worn on the head. Cody Rhodes, who plays Guile, has described the design as "ergonomic and aerodynamic."
The movie stars Noah Centineo, Andrew Koji, Callina Liang, Roman Reigns, David Dastmalchian, Eric André, Andrew Schulz, Vidyut Jammwal, Curtis '50 Cent' Jackson, and Jason Momoa, among others. The PG-13-rated film opens in theatres on October 16.
Quick answers
When does the Street Fighter movie come out?
The PG-13-rated film opens in theatres on October 16.
What was the Street Fighter stunt in Times Square?
A promotional stunt for the Street Fighter movie transformed Times Square into a real-life fighting arena, featuring a larger-than-life gaming console and live performers fighting one-on-one on a stage before a crowd.
What is the Street Fighter Bonus Round Opening Night Fan Event?
Announced by Paramount Pictures and Legendary Entertainment in September, it takes place during select Opening Night screenings on Thursday, October 15, at 7 p.m. local time, exclusive to IMAX and premium formats including Dolby Cinema, 4DX, D-BOX, and ScreenX. Attendees receive limited-edition collectibles while supplies last.