Unknown Pleasures Buys China Rights to Apichatpong's 'Jenjira's Magnificent Dream'
Unknown Pleasures Pictures has acquired China rights to Apichatpong Weerasethakul's 'Jenjira's Magnificent Dream,' Tian Qi confirmed to Variety.
Unknown Pleasures Pictures has acquired China rights to Apichatpong Weerasethakul's Jenjira's Magnificent Dream, Tian Qi confirmed to Variety.
The deal adds another festival-circuit auteur to the label's growing slate. Unknown Pleasures is also negotiating to acquire two titles from this year's Cannes Film Festival, though no agreements have been finalized.
The company has moved quickly since launching in 2025. Its first release, Paola Cortellesi's There's Still Tomorrow — acquired in 2024 — opened in Chinese cinemas on March 8 and grossed $6 million.
Later in 2025, Unknown Pleasures picked up four Cannes titles: Joachim Trier's Sentimental Value, Kleber Mendonça Filho's The Secret Agent, Fukada Koji's Love on Trial and the restoration of Charlie Chaplin's The Gold Rush.
In January, it took Greater China rights to Rafael Manuel's Sundance title Filipiñana, and in June it added Andrey Zvyagintsev's Minotaur and Marine Atlan's La Gradiva.
Before the label launched, Tian's previous company released Weerasethakul's Memoria in China, where it grossed $360,000 — a third of the film's total box office.
Quick answers
Which Apichatpong Weerasethakul film did Unknown Pleasures acquire for China?
The company acquired China rights to 'Jenjira's Magnificent Dream,' as confirmed by Tian Qi to Variety.
What else is Unknown Pleasures Pictures working on?
It is negotiating to acquire two titles from this year's Cannes Film Festival.
Has Unknown Pleasures released films in China before?
Yes. It launched in 2025 with Paola Cortellesi's 'There's Still Tomorrow,' which opened in Chinese cinemas on March 8 and grossed $6 million.