V10 Entertainment Adds Three Strategic Partners Ahead of MIPCOM
V10 Entertainment has hired Michelle Payne, Matt Vassallo and Poh Lin Ho as strategic partners, with all three set to attend MIPCOM in Cannes.
V10 Entertainment has brought on Michelle Payne, Matt Vassallo and Poh Lin Ho as strategic partners, the company said ahead of MIPCOM. The three will attend the Cannes market with V10.
Payne will lead sales in EMEA and will be based in London. Vassallo will work from Los Angeles, while Ho will operate independently while partnering with V10.
Payne was most recently a consultant for Fox while it was building its international distribution arm, and previously served as a Senior VP at ViacomCBS, overseeing EMEA sales. Vassallo was most recently Head of Series Acquisitions & Distribution Strategy at Amazon MGM Studios Distribution, after working as EVP of International Distribution at MGM Studios before its acquisition by Amazon.
Ho was CEO of Vision Plus Entertainment until 2023 and has operated independently since.
V10 was founded in 2022 and comprises Venture 10 Studio Group, Fishbowl Media, Vin Di Bona Productions and Clip Tiger. Its comedy content library holds more than 3.1 million digital assets, and it produces over 250 hours a year for 44 owned and operated FAST and digital channels. In April last year, V10 acquired Towerhouse.
Quick answers
Who did V10 Entertainment hire as strategic partners?
Michelle Payne, Matt Vassallo and Poh Lin Ho.
Where will the new partners be based?
Payne will lead sales in EMEA from London, Vassallo will work from Los Angeles, and Ho will operate independently while partnering with V10.
What is V10 Entertainment?
Founded in 2022, V10 comprises Venture 10 Studio Group, Fishbowl Media, Vin Di Bona Productions and Clip Tiger, with a comedy content library of more than 3.1 million digital assets.